Who’s Next And Premiere Classe Facilitating The Future Of Fashion 10th July 2015 – Posted in: Design, Fashion, Lifestyle – Tags: , ,

NJAL presents The Future of Fashion Program in collaboration with Who’s Next and Premiere Classe in Paris, following the phenomenal success of its previous edition. The holy trinity that is Who’s Next, Premiere Classe and NJAL are facilitated paths for a number of selected designers to learn more, make use of and enjoy a first hand experience of the trade show environment in Paris. Apply Today!

Fashion trade shows are often the lifeblood for many designers as they’re an opportunity to interact with buyers from all over the world at one time.  Yet, what’s important for an emerging or independent designer is to know that not all fashion trade shows are the same. Who’s Next brings together all the collections of French and international ready-to-wear across 5 areas: FAME, PRIVATE, TRENDY, URBAN, STUDIO. Additionally Premiere Classe will showcase next season’s accessory trends and is renowned for its high-quality selection of high-end jewellery, footwear, leather goods and many accessory designers as well as labels that are specifically chosen for their creativity, originality and style.


Designer Salome Charly

Last season’s edition was marked by a visible increase in large exports, notably to China, Hong Kong and Korea. With regards to Europe, there was a large increase in the number of buyers visiting from Spain, the UK and Grece. In total, 57,970 people visited the shows at the Porte de Versailles, despite the difficult economic climate and the tragic events that took place in Paris in early January. The big names in French distribution remained present, ensuring a lucrative commercial atmosphere over the four days of the trade show.

Through The Future of Fashion Program, NJAL designers are provided an invaluable opportunity to use as a stepping-stone to grow globally and showcase in the heart of the fashion capital that is Paris. This gives designers a unique opportunity to present their labels and collections in the epicentre of the industry for up to three seasons for free.

It’s about entering a new era of nurturing emerging designers by helping them find a unique platform on which to showcase their creativity and NOT JUST A LABEL is proud to announce the renewal of its long-standing collaboration with Who’s Next and Premiere Classe. The patnership will seek out 30 emerging designers from NJAL’s vast database of talent, with the aim to uncover the next generation of fashion’s finest, and with applications closing this month, there isn’t a second to waste!

If chosen, designers will be given the chance to show their collections during the Who’s Next and Premiere Classe trade shows in September. From there, a selection of the most promising will showcase their designs across an three additional seasons, being judged on creativity, as well as the business potential of their brand.


Who’s Next Tradeshow July 2013

The long-term program will culminate in September 2016 with the announcement of three winners, one specialising in ready-to-wear, one in contemporary streetwear and the other in accessories (who will show at the Premiere Class trade show). The chosen designers will showcase once again at Who’s Next and Premiere Classe SS17 and enjoy extensive editorial coverage across NJAL channels and receive extra six-months worth of mentoring, including advice for building the business plans to launch their futures.

Who’s Next and Premiere Classe aren’t just about fashion either, and the trade show entitities take an inter-disciplinary approach to fashion by including exhibitions, art projects, creative workshops and even pop-up lifestyle stores as part of their trade fairs. The 2015 edition offered the latest trends, technology and the best products in design, décor and lifestyle.

Having also exhibited their work: the famous brand Swarovski showcased its itinerant exhibition “World Jewellery Facets”. La Fédération Française de la Maroquinerie reinterpreted sport trends on display with its collaborations with the Fashion Stadium exhibiton. In addition, L’Atelier de L’INSTITUT CURIE presented its white scrubs in a thousand colours and the Javascreem team exhibited their concept mixing fashion, photos and algortihms.

Fashion’s pace is relentless, and time is always of the essence. If it’s a stepping stone that you need, then head on over to NOTJUSTALABEL.com and apply to become one of the next generation’s defining designers.